Salesfire &
Leader Doors
Maximising Black Friday sales through strategic on-site messaging and retargeting.
4.5%
conversion rate via
On-Site Messaging
312%
YoY revenue growth via
On-Site Messaging
31%
increase in AOV via
Email Sequences
15%
CTR via
Email Sequences
Introducing, Leader Doors
One of the UK’s largest online door retailers, Leader Doors, partnered with Salesfire to maximise Black Friday sales through a strategic combination of On-Site Messaging and Email Sequences. This approach led to significant gains in conversion rates, average order value (AOV), and overall revenue.
The challenge
With Black Friday approaching, Leader Doors identified a key opportunity to convert high-intent traffic into purchasing customers. However, Leader Doors faced a common challenge: ensuring the influx of Black Friday shoppers receives an effortless on-site experience, regardless of their browsing device.
Salesfire played a pivotal role in guiding shoppers through their buying journey, from the moment they landed on-site through to post-purchase follow-ups via their inbox.
By seamlessly pairing On-Site Messaging and Email Sequence campaigns, Leader Doors effectively piqued customer interest, encouraged purchases and increased average order value throughout BFCM.
The solution
Building anticipation early
Leader Doors introduced an On-Site Messaging campaign well in advance of Black Friday, featuring messaging such as “Black Friday Coming Soon”. This proactive approach was key in capturing customer interest and building anticipation ahead of BFCM. The campaign’s strategic messaging drove a strong average order value, setting the foundation for a successful Black Friday.
Strategic On-Site Messaging for immediate action
Salesfire introduced strategic On-Site Messaging throughout the customer journey to capitalise on high-intent shoppers and prompt immediate action. These On-Site Messaging campaigns displayed key messaging that targeted specific traffic sources, enhancing the buying experience and resulting in a 13% increase in AOV and a 4.5% conversion rate.
Email Sequences to re-engage and recover lost sales
To complement the on-site strategy, Salesfire implemented targeted email sequences to re-engage customers and recover lost sales. By reaching out to abandoning shoppers, Leader Doors effectively re-engaged customers, achieving a 15% click-through rate. Incorporating In-Email Recommendations based on customers’ browsing preferences led to a 31% increase in average order value, demonstrating the power of tailored follow-up communications in driving higher-value transactions.
Results achieved
Through Salesfire’s strategic solutions, Leader Doors achieved impressive outcomes:
- 4.5% conversion rate achieved through tailored On-Site Messaging
- 312% YoY revenue growth via On-Site Messaging that demonstrates the effectiveness of encouraging early engagement
- 31% increase in AOV boosted by timely follow-up email messaging
- 15% CTR via Email Sequences highlighting strong customer re-engagement
By combining early anticipation building with strategic On-Site Messaging and Email Sequences campaigns, Leader Doors maximised its Black Friday performance.
“As a brand focused on delivering the best quality products at the lowest prices all year round, Black Friday and Cyber Monday always presented a unique challenge for us at Leader Doors. We needed to ensure that our exceptional deals and highlighted product lines stood out even more during this competitive period.
Salesfire played a critical role in helping us achieve that goal. Their tools not only enhanced our on-site visibility but also optimised our website experience, ensuring that when customers landed on our site, they converted at a much higher rate.
The seamless integration of their On-Site Messaging and Email & SMS Sequences truly made a difference in maximising our sales during this key period.”
Gary Murray, Chief Marketing Officer, Leader Online