Salesfire's product releases and updates
Explore how Salesfire is developing its full suite of tools to support growth for your eCommerce business.
Explore our roadmap
DECEMBER 2024
Interests
Feed detailed customer interests into your segments to refine and personalise your lists for your email & SMS campaigns.
DECEMBER 2024
One-Time campaign calendar
View your sent and scheduled one-time campaign sends at a glance with this easy calendar view.
DECEMBER 2024
Marketing opt-in: BigCommerce
Salesfire tracks opt-ins for retailers using BigCommerce. Any marketing subscribers will be automatically added to your marketing lists in Salesfire.
NOVEMBER 2024
Email & Messaging: Manual Products
Want to display specific products in your email campaigns? With this update you can place the exact products you have in mind into your emails using the manual products section in the Salesfire email builder.
NOVEMBER 2024
Email & Messaging campaign analytics
Monitor the performance of your Email & Messaging campaigns. Track the performance analytics of your email and SMS marketing including open rate, click rate and overall conversions per sequence and send.
NOVEMBER 2024
Notification centre
Track and review notifications such as completed exports directly from the notifications channel in your Salesfire dashboard.
OCTOBER 2024
One-Time Campaign UX Updates
Updates to the One-Time campaign section of your dashboard make it easier to view the progress of your sends and to differentiate between immediately sending or scheduling a campaign.
OCTOBER 2024
Duplicate Email & Messaging campaigns
This update allows users to duplicate both automated and one-time campaigns including email and SMS, making campaign creation easier than ever.
OCTOBER 2024
Marketing Opt-in: Shopify
Salesfire tracks opt-ins for retailers using Shopify. Any marketing subscribers are automatically added to your marketing lists in Salesfire.
OCTOBER 2024
Trigger emails with Salesfire AI
Optimise your Email & Messaging campaign triggers with Salesfire AI. Send your retargeting campaigns to more of your website traffic and maximise the return from your email and SMS sends.
OCTOBER 2024
Email & Messaging analytics revamp
Updates to Email & Messaging analytics make it even easier to view the performance of your sequences. View automated and one-time sequences separately and see the performance of each message within your campaign flows.
OCTOBER 2024
Guided domain authentication
A guided set-up will be available in the Salesfire dashboard to make it even easier to authenticate your email domain within Salesfire.
OCTOBER 2024
Email campaign conversion attribution
Track your email conversions in line with how your business tracks its goals.
SEPTEMBER 2024
Sync unsubscribers
Salesfire will introduce a new webhook event to make external providers aware of unsubscribes on our side. In turn, we will also add a new Salesfire API allowing external providers to make us aware of unsubscribers from their side as well.
SEPTEMBER 2024
Email & SMS campaign
A new campaign is now available in Digital Assistant. The Email & SMS campaign captures valuable email addresses and mobile numbers, identifying more user information for future communications.
AUGUST 2024
Import to Lists
Clients will have the option to control manual data imports via CSV files and automatically add contacts to Lists.
AUGUST 2024
Segments: View contacts
A Members tab will be added within Audiences so users can view the contacts within each of their segments and lists.
JULY 2024
Segments analytics
Get a deeper insight into each Segment created in Salesfire. Analytics for Segments offers users visibility into contact eligibility and growth within every Segment they create.
JULY 2024
Segments, Lists & Form Submissions
Updates to the Audiences section of the dashboard will improve how users manage their contacts. This includes a Segments & Lists section and the renaming of ‘Lists’ to Form Submissions.
JULY 2024
Recommendations: Pricing options
This update allows users to choose how prices are displayed in their on-site Recommendations units. With the option to choose from showing prices with a saving, with RRP and/or with a discount percentage.
JULY 2024
Search: Curated Terms
Curated Search Terms allow users to give individual search terms a specific algorithm, further enhancing search results for individual products.
JULY 2024
Recommendations - Merchandising - Similar/Bought Together
Display the perfect products in your Recommendations to drive cross-sells and upsells.
Adapt Recommendations algorithms using pinned products to suit your objectives per product. Use your expertise to select the perfect upsell and cross-sell opportunities on your website to improve the customer experience and guide customers to increase AOV.
JUNE 2024
Exporting segments
Export segments that have been created in the Salesfire dashboard to use the data in other marketing channels such as ad platforms.
JUNE 2024
Compliance and privacy updates
A new privacy timeline in customer profiles shows the source and eligibility of each customer in the Salesfire dashboard. Documenting this information allows retailers to review the opt-ins of individual profiles.
JUNE 2024
List of imports and exports
Users can now view the status of imports and exports, view records of when contacts have been imported or exported to Salesfire and download exports from this list. Activity logs of imports and exports offer clients more insight into activity history in their dashboard.
MAY 2024
Search Promotions analytics
Gain greater insight into the performance of Search Promotions with additional analytics in the Salesfire dashboard including: clicks, click-through rate, conversions, AOV, conversion rate and revenue.
MAY 2024
Unique offer codes
Unique voucher codes enable retailers to assign individual incentive codes to particular segments of customers for one-time use. This allows retailers to closely track and manage voucher codes and create a set of individual codes for a specific audience to provide more insight into the campaign and usage of codes.
MAY 2024
Import contacts into segments and lists
Retailers can import their existing audience lists into the Salesfire dashboard to segment them and send Email & Messaging communications.
MAY 2024
User profiles
This update showcases more user data and insights, offering a comprehensive view of each user for deeper analysis. Each visitor landing on a retailer's website is profiled and their interests are populated by their on-site behaviours. Over time the following insights will be available: Tracking across multiple devices, Product-level browsing behaviour, Interests, Location, Interaction and influence of Salesfire tools, and Individual user spending and buying history.
MAY 2024
Search: Pricing options
Users can choose how prices display on products in their Salesfire Search results. Whether they choose to display prices with a saving, with RRP and/or with a discount percentage.
APRIL 2024
BigCommerce: Price list feature support
Added support for the BigCommerce price list feature.
APRIL 2024
Eligibility subscriptions
This is part of Salesfire's ongoing focus on GDPR compliance. Eligibility subscriptions will be set against an email address for both data captured with Salesfire tools and when existing audience lists are imported into the Salesfire dashboard to ensure that Email & Messaging sends are compliant. Within Email & Messaging, sequences are marked with 'transactional' or 'marketing' to determine which emails are sent.
APRIL 2024
Bespoke campaigns
Bespoke campaigns allow retailers to send bespoke email and SMS messages to segmented data sets. These campaigns can be used to send personalised campaigns outside of automated Email Sequences and SMS to specific audience segments tailored to their on-site interests and behaviour to drive re-engagement and guide customers towards a purchase.
FEBRUARY 2024
Refresh images
This function allows users to refresh their new product imagery when it has been updated without the URL updating, enabling users to keep their feed up-to-date.
FEBRUARY 2024
Save contents of a basket on Aero Commerce
Retailers on Aero Commerce can link visitors back to the contents of their basket from Email Sequences and SMS. Minimise the steps to conversion by showing the items a shopper has left in their basket when they revisit your website across different devices.
FEBRUARY 2024
Segments
Segment your contacts to run targeted campaigns based on specific on-site behaviour such as repeat buyers, non-buyers, high conversion rates and overall lifetime spend.
JANUARY 2024
Email Sequences: Gmail/Yahoo unsubscribe update
Update across Email & Messaging tool to comply with updates to Gmail and Yahoo.
JANUARY 2024
Email & SMS Sequences: SMS analytics
In-depth analytics on Email & Messaging breaks down the performance of SMS campaigns within a sequence.
JANUARY 2024
Email Sequences: Sender settings
This update will enable retailers to specify their sender address from Email Sequences. Users must first verify their domain to ensure their emails are delivered and aren't flagged as spam following Google and Yahoo's recent updates.
JANUARY 2024
Bulk upload unsubscribers
Simplifying the ability to upload unsubscribed in bulk, users can now bulk upload a CSV of visitors who have requested their email address or mobile number to be unsubscribed from their systems.
JANUARY 2024
Improved statistics for measuring success and information about Lists
Updates to the Lists section of the dashboard offer insight into the performance of individual campaigns. Users can view separate analytics for any email and SMS data collected as well as graphs showcasing total submissions over specific dates.
JANUARY 2024
Font Manager
Retailers can use any custom font or Google font in Seach and Recommendations.
JANUARY 2024
Number of Recommendations slots
Offering even more flexibility within the Recommendations tool, this update means users can now choose to display between one and six product slots in Recommendations units.
JANUARY 2024
New Search algorithms: Full Priced Products and Discounted Product
The new Full Priced Products algorithm and Discounted Products Search algorithm offer users more control over how full-priced or sale products are weighted in their search results. Whether promoting discounted products or pushing full-priced items, these Search algorithms offer additional flexibility depending on a client’s strategy through their search results.
JANUARY 2024
Shopify Metafields in Search
This update pulls specialised information from Shopify metafields to add extra custom data to a retailer’s product catalogue in Salesfire. This information then populates custom facets and can be added to filters in Search if required.
JANUARY 2024
Goal Incomplete condition
A new condition is now available in Overlays and Digital Assistant. The Goal Incomplete condition empowers retailers to showcase campaigns to users who haven’t subscribed to promote more data collection.
JANUARY 2024
Digital Assistant: Campaign visibility duration
Retailers can now customise how long a Digital Assistant campaign displays for before closing and being added to the drawer.
EXPECTED Q4
Price Drop
Encourage shoppers to return to your website and purchase by notifying them of a price reduction on an item they love. Optimised with Salesfire AI to send retargeting campaigns to more of your website traffic.
EXPECTED Q4
Back in Stock
Notify shoppers when an item is back in stock to create positive experiences and encourage sales. Optimised with Salesfire AI to send retargeting campaigns to more of your website traffic.
EXPECTED Q1 2025
Syncing segments to Google Ads
This Google Ads integration allows you to feed valuable first-party data collected through Salesfire into your Google Audiences, enabling you to further refine targeting for your paid marketing to optimise and refine your ad spend.
EXPECTED Q1 2025
Boosted Segments with Salesfire AI
Boost your email audiences with Salesfire AI. By identifying more of your returning shoppers, Salesfire AI can grow your Segments for future retargeting.
EXPECTED Q1 2025
Salesfire AI
Salesfire AI will identify shoppers across devices, meaning more profiles can be connected to send retargeting emails and SMS marketing to website visitors who have already provided their email address or mobile number.
EXPECTED Q4
Bespoke sends credit check
Salesfire will automatically estimate how many credits a bespoke campaign will use before you schedule your sends.
EXPECTED Q4
Product catalogue: UX updates
Updates to the product catalogue make managing your items in the Salesfire dashboard even easier. With updates including image refresh, exclusions and image tags, it’s even simpler to optimise your product feed using Salesfire’s features.
