Transform Your Data into Sales:Navigating eCommerce in the Era of Digital Privacy
Navigating eCommerce in the Era of Digital Privacy
*Disclaimer: This webinar was recorded before Google abandoned its plans to phase out third-party cookies.
Your speakers
Josh McGregor
Chief Marketing Officer
Kelly Aikin
Senior Product Marketing Manager
Featuring
Future-proof your retargeting strategy
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This session will cover:
How consumer attitudes are changing towards online privacy and the challenges eCommerce businesses will face in an era of privacy-led marketing.
The pivotal role first-party data will have in future-proofing your retargeting strategy and actionable tips for collecting and leveraging first-party data.
Alternative retargeting methods to recapture and drive sales in a privacy-focused eCommerce space.
What you'll learn:
Google has abandoned its plans to eliminate third-party cookies on Chrome. But what does this mean for eCommerce retailers in an era of privacy-first marketing?
In less than 30 minutes, we’ll break down everything you need to know about a world where data privacy leads the way. Including:
How it will affect you as an online retailer and your marketing strategies going forward.
We'll cover various methods you can utilise to overcome retargeting challenges that the future may hold.
How to leverage your own first-party data collection to get ahead in the era of privacy-first marketing.