Harness user data with customer profiles
Leverage real-time data for a comprehensive outline of your customers' browsing preferences, purchase history and on-site activity, empowering you to deliver relevant marketing campaigns that capture attention and conversions.
Leverage real-time data
Salesfire understands the demographics that are most helpful to retailers. We collect a range of real-time insights from each visitor who lands on your site, creating a detailed profile of their activity to power your marketing campaigns.
Insights available within customer profiles include:
• Lifetime spend
• Browsing behaviour
• Most recent purchase or visit to your site
• Device used
• Location
Understand your customer's preferences
Understanding what your customers are interested in is crucial. With access to in-depth customer profiles, retailers can quickly and easily find information that will help them resolve customer queries and ensure customers receive relevant marketing campaigns.
Implement a data-driven strategy
62%
of retailers state that information and data analytics give them a competitive advantage.
71%
of consumers expect companies to deliver personalised experiences.
87%
of marketers report that data is their company’s most under-utilised asset.
Empower your solutions
From the very first click, Salesfire creates comprehensive profiles on each visitor who lands on your site, this data then feeds into Salesfire’s suite of solutions. This enables us to send hyper-personalised product suggestions to your shoppers and powers effortless segmentation with accuracy.
How can customer profiles elevate your marketing?
Intelligent customer profiles arm you with high-quality, reliable data that gives you an in-depth understanding of your valued shoppers.
Access in-depth analysis
As we track and profile users across multiple touchpoints during their on-site journey, you can access a wider range of insights into each of your site visitors through the Salesfire dashboard.
Understand how your customers shop
Using this technology you gain data on your customer's buying habits and identify popular products, these insights can then be used to map out behavioural trends on your site.
Segment your audience
The intelligent data you gain from your customer profiles enriches your segmentation and ensures accuracy within your marketing lists, empowering you to take a targeted approach to both on and off-site marketing.
Predict your shopper's behaviour
You can use key insights to make predictions about how your customers will interact with your business in the future and tailor your campaigns towards their activity.
Inform your marketing communications
Use these profiles to deploy high-performing marketing communications that correspond with your shopper's existing activity and find their motivation to purchase. This helps to boost engagement with your campaigns and expand the lifetime value of your shoppers.
Increase conversions
Using behavioural insights you can connect shoppers with their perfect purchase by showcasing products that directly align with their interests and preferences, effortlessly increasing conversions for your brand.
Book a demo of Salesfire now
One of our eCommerce experts will show you around the Salesfire suite and discuss how you can enhance your online experience.
Deploy campaigns that align with your shopper's interests and increase conversions.
Try for free
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