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Breaking Down the Data: The Black Friday 2024 Report

Inform your future strategy with valuable insights from Black Friday 2024

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Check out this guide to learn:

  • How this year’s Black Friday figures compare to our data from 2023
  • The busiest days and times for user activity over BFCM
  • When Black Friday spending began this year
  • How orders were distributed across device type

Revealing Black Friday 2024 shopping trends

  • From a one-day event into a month-long affair, Black Friday has evolved over the years to become a lucrative sales period that eCommerce brands can’t afford to miss.

     

    This time of year drives increased website traffic and sales, making it a great opportunity to gain insights into buyer behaviour that you can use to strengthen your end-of-year strategy and build effective campaigns in 2025.

     

    To help you understand your shoppers, we’ve created a report based on data from hundreds of retailers using Salesfire’s technology, revealing the key consumer insights from Black Friday 2024.

Download the report
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Are you ready to explore
2024 Black Friday trends?

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