Salesfire Updates: Identify your anonymous shoppers with Salesfire

Our latest technological development, Salesfire AI, delivers enhancements across our entire product suite, enabling retailers to compete more effectively in the crowded eCommerce marketplace.

The modern shopper now expects a personalised experience as standard, but this can prove challenging in an era of increasing consumer privacy concerns and tightening budgets. 

By ethically capturing more data from your shoppers, Salesfire AI levels up your on-site personalisation and enhances your retargeting effectiveness, all without reliance on third-party cookies.

Read on to learn exactly how Salesfire AI transforms more of your anonymous visitors into revenue.

What is Salesfire AI?

Nurturing a hybrid network of data, Salesfire AI harnesses advancements in machine learning and ID profiling technology to identify, understand, and predict the behaviour of your shoppers, even if they are anonymous.

Our technology understands the optimal moment to interact with your shoppers on-site to maximise successful marketing opt-ins. 

Following this, Salesfire AI can recognise these shoppers each time they return, even if they are logged out and using a different device, operating system, or browser. 

By building a profile of each of your shoppers across visits, Salesfire AI can personalise their entire customer journey. 

Salesfire AI feeds into our suite of solutions to trigger the right message at the right time to keep shoppers engaged and on your site for longer. If a shopper leaves, Salesfire AI automatically triggers our targeted email and SMS campaigns based on their real-time behaviour, driving them back to your site. 

This creates a self-sustaining ecosystem for your business and maximises opportunities for conversions, driving sales and growing your revenue.

How would Salesfire AI benefit my eCommerce business?

When faced with growing financial pressures and increased competition, it’s more important than ever that you are allocating your resources effectively. 

Salesfire AI can improve the accuracy and efficiency of your marketing efforts, ensuring every interaction with a shopper works to drive them towards a purchase.

Here’s how.

Retarget your anonymous shoppers

With Salesfire AI, you can retarget more of your shoppers than ever before with highly relevant content that is likely to inspire action.

Many retailers are still using outdated and inefficient data capture methods, meaning they only capture email addresses from the 1.6% of shoppers who make it through the checkout.

By implementing best-practice data capture points across a retailer’s site, Salesfire significantly increases this data capture rate, identifying 5-8x more shoppers for future retargeting.

Even if these shoppers return to your site anonymously from a different device, Salesfire AI can recognise them and connect their current session with their existing profile.

This then enables us to trigger hyper-personalised email and SMS retargeting campaigns to shoppers, helping you to reclaim even more sales.

This is unlike other providers, who would not connect the anonymous shopper to their existing marketing subscription and, therefore, would be unable to trigger automated email and SMS flows based on the shopper’s current session.

Stop voucher code misuse

Offering an incentive to new subscribers can help drive mailing list sign-ups on your site. However, it can also result in lost revenue if the same shopper signs up using multiple email addresses to claim the discount more than once.

Salesfire AI can prevent this from happening.

By recognising your anonymous shoppers and connecting them to already identified profiles, we can see whether the visiting shopper has already signed up for a new subscriber discount. 

If they have, we won’t display the sign-up campaign, preventing the existing subscriber from using an alternative email address to claim the voucher code.

This can lead to improved profit margins, as you will no longer offer needless discounts to your existing customers.

Optimise your paid ad spend

Salesfire AI can also improve the efficiency of your external marketing channels.

All of the data you capture using Salesfire can be easily imported into paid ad platforms, including Meta and Google.

Typically, you will be charged per click on adverts you create through these platforms. To minimise wasted spend, you need to make sure that every click counts.

Incorporating the data you collect with Salesfire AI about your returning visitors allows you to create more accurate audiences. This means you can hide brand awareness-generating ads from shoppers who already know who you are, preventing you from being charged for unnecessary clicks.

Reducing wasted ad spend on these existing shoppers frees up more resources to invest in driving new traffic to your site and into your buying funnel, which Salesfire can then help to convert into revenue.

Understand your visitors’ interests for better personalisation

Salesfire AI can enhance the on-site and off-site experience you provide to your shoppers with personalisation.

By tracking the behaviour of your shoppers across visits, even if they join from a different device and don’t log in, Salesfire AI builds a comprehensive profile of their demographics, shopping habits and interests.

From this profile, you can better understand the products a shopper will be interested in and personalise their experience with your brand accordingly.

With Salesfire AI, you can automate the personalisation of:

• The messaging displayed on-site to your shoppers
• Product recommendations in your on-site and email campaigns
• The types of email and SMS retargeting campaigns sent to your shoppers

This allows you to deliver a highly engaging experience to every shopper, which will drive increased conversions for your brand.

Stay ahead with Salesfire AI

It’s become increasingly difficult for eCommerce businesses to compete against the industry frontrunners. Up until now, technology advancements have only accelerated the gap between these businesses, but Salesfire AI aims to change this.

Salesfire AI enables your eCommerce brand to identify more of your anonymous visitors than previously possible. Our technology builds detailed profiles of your shoppers across devices, enabling you to personalise the customer experience and deliver relevant retargeting campaigns while reducing marketing expenses.