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Google Abandons Third-Party Cookie Phase-Out: What It Means for eCommerce

Learn what Google’s U-turn on the removal of third-party cookies means for your eCommerce business and the steps you should be taking.

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Salesfire Clinches Two Prestigious Awards in Two Days

Salesfire celebrates two prestigious award wins over consecutive nights, highlighting the success of their industry-leading eCommerce solutions.

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What Is First-Party Data and Why Is It Important in 2024?

Discover the importance of first-party data in the changing digital landscape and how it can be used to enhance your marketing strategies.

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How Online Retailers Can Use First-Party Data in Marketing Strategies

Explore the role first-party data will play in your eCommerce marketing strategies in the era of digital privacy.

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Salesfire Updates: Expand Your Messaging with SMS

Explore our latest product offering SMS, the solution designed to maximise the reach of your marketing campaigns.

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6 Ways to Collect First-Party Data: Sources, Examples and Collection Methods

Discover how to maximise your first-party data collection to future-proof your marketing strategies in the era of privacy-first marketing.

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How to Grow Your Email List

Discover the importance of incentivised email collection methods when it comes to achieving sustainable eCommerce growth.

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First-Party Data Dominance: The Power of Email Subscriber Lists

Find out how you can use your email lists to extend customer lifetime value and future-proof your business in an ever-changing eCommerce industry.

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Abandoned Cart Best Practices: How to Send Emails that Reduce Cart Abandonment

Discover how optimised email campaigns can be used to recover abandoned carts and maximise sales.

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