Articles Search All AllNewsProduct UpdatesInsights Google Abandons Third-Party Cookie Phase-Out: What It Means for eCommerce By Laura Taylor • Thursday Jul 25th, 2024 Learn what Google’s U-turn on the removal of third-party cookies means for your eCommerce business and the steps you should be taking. Read more › Salesfire Clinches Two Prestigious Awards in Two Days By Salesfire • Thursday Jun 27th, 2024 Salesfire celebrates two prestigious award wins over consecutive nights, highlighting the success of their industry-leading eCommerce solutions. Read more › What Is First-Party Data and Why Is It Important in 2024? By Sophie Walker • Wednesday Jun 26th, 2024 Discover the importance of first-party data in the changing digital landscape and how it can be used to enhance your marketing strategies. Read more › How Online Retailers Can Use First-Party Data in Marketing Strategies By Sophie Walker • Friday May 31st, 2024 Explore the role first-party data will play in your eCommerce marketing strategies in the era of digital privacy. Read more › Salesfire Updates: Expand Your Messaging with SMS By Sophie Walker • Wednesday May 1st, 2024 Explore our latest product offering SMS, the solution designed to maximise the reach of your marketing campaigns. Read more › 6 Ways to Collect First-Party Data: Sources, Examples and Collection Methods By Sophie Walker • Thursday Apr 18th, 2024 Discover how to maximise your first-party data collection to future-proof your marketing strategies in the era of privacy-first marketing. Read more › How to Grow Your Email List By Courtney O'Riordan • Thursday Mar 21st, 2024 Discover the importance of incentivised email collection methods when it comes to achieving sustainable eCommerce growth. Read more › First-Party Data Dominance: The Power of Email Subscriber Lists By Courtney O'Riordan • Friday Feb 23rd, 2024 Find out how you can use your email lists to extend customer lifetime value and future-proof your business in an ever-changing eCommerce industry. Read more › Abandoned Cart Best Practices: How to Send Emails that Reduce Cart Abandonment By Sophie Walker • Friday Feb 16th, 2024 Discover how optimised email campaigns can be used to recover abandoned carts and maximise sales. Read more › 1 2 3 … 23 Next »