Articles

What is Email Automation? Definition, Benefits and Examples

By Lucy Bedford • Thursday Apr 17th, 2025

Struggling to keep up with your brand’s email marketing? Learn how email automation can help you reclaim your time while boosting shopper personalisation.

Email Marketing Best Practices

By Lucy Bedford • Monday Mar 31st, 2025

Email marketing is highly effective when done right. Enhance your email engagement and boost conversions by applying these email marketing best practices.

Salesfire Updates: Identify your anonymous shoppers with Salesfire

By Lucy Bedford • Tuesday Mar 11th, 2025

Create experiences as unique as every shopper with Salesfire AI. Explore how our revolutionary development enhances shopper personalisation and retargeting.

Beginner’s Guide to SMS Marketing: What Online Retailers Need to Know

By Lucy Bedford • Thursday Mar 6th, 2025

Discover the benefits of SMS marketing for your eCommerce business and learn how to build an effective SMS strategy with our beginner’s guide.

The Ultimate Email Retargeting Checklist

By Lucy Bedford • Friday Feb 14th, 2025

Email retargeting transforms more of your visitors into loyal shoppers. Build effective retargeting campaigns using our essential checklist.

How SMEs Can Achieve Personalisation at Scale

By Lucy Bedford • Tuesday Jan 14th, 2025

The modern consumer expects a personalised experience. Learn how you can use newly accessible technology as an SME to deliver personalisation at scale.

Why Q5 is the Golden Opportunity eCommerce Retailers Can’t Miss

By Lucy Bedford • Tuesday Dec 17th, 2024

Discover why Q5 is the golden opportunity eCommerce retailers can’t miss. Learn strategies to boost post-Christmas sales and build momentum for the new year.