Salesfire Appoints Chairman Following £3.05m Investment

SaaS company Salesfire has announced the appointment of David Pinches as Non-Executive Chairman, to provide strategic guidance and support following a £3.05 million investment in October.

Following a successful career as a senior executive at technology companies such as Sage PLC, IRIS Software, FinancialForce & Causeway Technologies, David brings a wealth of knowledge and experience in business strategy, marketing and business development, as Salesfire looks to continue expansion over the next three years.

Since Salesfire was founded in 2017, the company has grown exponentially. In the past year alone they have grown by 40%, and are looking to accelerate further. The company was born from the need to communicate additional information to customers during their online shopping experience. Their product offering enables eCommerce retailers to grow their conversion rates online with their intuitive tech solution.

Salesfire CEO, Rich Himsworth said: ‘Appointing David as our chairman has aligned well with Salesfire’s growth plans. His background in B2B and SaaS will help provide our team with strategy and advice when growing out the product, partnership offerings and marketing campaigns.’

David Pinches commented: ‘As the Non-Exec Chair, I plan both to operate at board level and with the operational team to guide Salesfire’s go to market strategy. I’m looking forward to actively participating in the next chapter of our growth and seeing just how far we can scale.’

David was introduced to the business by Mercia following a £2m investment from NPIF – Mercia Equity Finance, which is managed by Mercia and is part of the Northern Powerhouse Investment Fund (NPIF), as part of an overall £3.05m funding round.

Will Clark of Mercia said: “David’s experience in the tech sector means he is well suited for the role of Chair at Salesfire. Having the right board members can make a big difference to a company’s prospects. This appointment demonstrates the wider support that Mercia provides – not only in providing investment but also in putting the right support and people in place to help companies scale and grow.”

The Northern Powerhouse Investment Fund project is supported financially by the European Union using funding from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds Growth Programme 2014-2020 and the European Investment Bank.