Salesfire Unveils AI Solution at Their Annual eCommerce Conference

Salesfire, a leading provider of innovative solutions for the eCommerce sector, unveiled its latest product offering, Salesfire AI, at its annual conference this week.

The technology is revolutionary for eCommerce store owners, giving them scope to identify more of their anonymous site traffic and opening up a whole new world of marketing and data opportunities.

The day began with a product update from Salesfire CEO, Rich Himsworth, where he announced the launch of the AI solution that will transform how online retailers recognise their customers across devices and repeated visits to a site.

He explained that the solution will identify users who may have previously remained unidentifiable to a retailer.

This will build a more accurate profile of their complete browsing journey and interests, allowing retailers to segment and personalise marketing interactions to a greater extent.

The solution comes during a difficult economic period as a tool to help eCommerce retailers continue to scale their businesses.

The technology marks a significant milestone in Salesfire’s dedication to eCommerce innovation, re-iterating Salesfire’s ongoing commitment to developing tools that help retailers grow their eCommerce websites and drive revenue. 

The annual conference took place at the Belfry Hotel on the 25th September and brought together industry leaders, partners, and retailers to explore the latest advancements and trends.

The event featured some of the leading voices in the industry, such as Google, EKM, and Proof 3, as well as a retailer panel made up of influential names like Moda in Pelle, Little Lies, Matalan, and Ted Baker.

Rich Himsworth commented:

“We’re thrilled to bring our latest product update to the stage at the Salesfire Summit. Our AI solution has been created to help online retailers get more from their customer data and identify more of their audiences effectively.

“This project is a testament to the continued innovation and strength of the solutions we provide to retailers across the industry.”