Leading eCommerce retailers join panel at Salesfire’s eCommerce conference

eCommerce experts from some of the most influential online retail brands, including Little Lies, Matalan, Moda In Pelle, and Ted Baker, will discuss navigating the eCommerce landscape during turbulent times at this year’s Salesfire Summit conference.

The panel promises to deliver a range of perspectives, from understanding the recent challenges faced by Ted Baker to discussing how the family-owned fashion label, Little Lies, found success by leaning into influencer marketing and social media.

These voices will deliver valuable insights to retailers looking to achieve sustainable success through changing markets.

Amongst the panel is Jade Robertson, Creative Director at Little Lies, an influencer-led brand that soared in popularity after Taylor Swift recently wore one of their dresses.

Paul McDermott, Omnichannel Project Delivery Lead at Matalan, will also join the panel to bring insight into a retail brand whose success has spanned generations.

Reflecting the challenging times, the panel will also include insights from Rhea Fox, former Digital Director at Ted Baker, who will share her experiences of navigating the retail landscape through adversity. 

This comes after the brand recently ceased trading and following the closure of its remaining UK stores and website.

The panel will be hosted by Anil Patel, Director of Marketing and eCommerce at Moda in Pelle, a women’s footwear retailer with a strong online presence and experience in navigating eCommerce and digital marketing throughout a rapidly changing online landscape.

The conference will take place on the 25th September at the well-established Belfry Hotel & Resort.

With a line-up of insightful sessions and keynotes from leading eCommerce voices and agencies including Google, Proof3, Webgains, EKM, StoreHero, Order Editing, BigCommerce, and Visualsoft, attendees can look forward to a day of insightful discussion.

Rich Himsworth, CEO of Salesfire, commented on the event: 

“We’re excited to bring back the Salesfire Summit for another year of cutting-edge eCommerce insights. We know how crucial it is for industry professionals to connect and collaborate, and this event is the perfect opportunity to do just that.

“This year’s eCommerce retailer panel will bring an opportunity to hear from a range of eCommerce experts and learn their perspectives, hearing about their paths to success and the challenges they’ve faced in today’s competitive marketplace.”