A Retailer’s Guide to First-Party Data
A Retailer’s Guide to First-Party Data
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Your speakers
Rich Himsworth
Chief Executive Officer
Josh McGregor
Chief Marketing Officer
Kelly Aikin
Senior Product Marketing Manager
Maximise your first-party data
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This session will cover:
The most effective methods you can use to collect first-party data as an eCommerce retailer.
How you can implement a strategy led by first-party data that successfully retains shoppers in your ecosystem and drives conversions.
The tactic that drives a 3x increase in email data capture to fuel your retargeting strategy.
What you'll learn:
Modern shoppers are becoming more aware of how brands collect and use their data, prompting the industry to adapt to a new era of privacy-focused marketing.
In less than 30 minutes, our experts will map out a blueprint for acquiring and using first-party data as an eCommerce retailer, including:
The true value of first-party data and how it can be used to future-proof your strategy.
How to manage, grow and use customer data to create shopping experiences that convert.
Data capture solutions that help collect valuable first-party data and futureproof your strategy.
Frequently asked questions
Trusted by leading brands, Salesfire provides retailers with intelligent customer journey optimisation solutions that lead shoppers through the buying journey and retain them within the ecosystem, working to minimise bounce rates, capture data and drive customers towards sales.
Our expert-led online webinars deliver valuable insights, tips, and industry knowledge all in under 30 minutes.
The speakers for our webinar are Salesfire’s Chief Executive Officer, Rich Himsworth, Chief Marketing Officer, Josh McGregor, and Senior Product Marketing Manager, Kelly Aitkin. With extensive combined expertise in eCommerce marketing, they’ll share a step-by-step guide you can begin actioning today to future-proof your online business in the era of privacy-first marketing.
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